Optical sales ideas and tips for sale to improve your Eyecare business

Optical sales ideas and tips to sell more frames and contact lenses

The ultimate aim of every business is more sell. The revenue of optical business will increase by selling more frames, contact lenses and sunglasses. To get more revenue you always need a new idea for opticals sell. But patient or customer should not be feeling that your business is only money minded or you are trying to take more money from the customer.  Because if reputation went down then it is very hard to get back that. Here few tips for “how to improve my optical business and how to make a good sale as well as build a healthy relationship with customers”? Optical sales ideas for increase sale

The optometrist or doctor advice: – Generally optometrist and ophthalmologist are not involved in sales. Very rarely they are involved at sales part. If any patient asks about the lenses then only they explain about good lenses. But if the practitioner spends little more time with the patient for teaching them proper frame and lenses, that is more effective. Opticians always try to sell more products. This is a common myth of so many patients mind. But if practitioners explain the importance about ARC coating, UV coating, progressive lenses etc that is more useful. If doctor or optometrist take the proper history of a patient and give the suggestion for glass which is suitable for the profession that always makes a good sell. If practitioners help to select the frame for the child then parents feel more comfortable and happy to buy the frames from the store. Proper advice and trust always make good sell at every business. The purpose of prescribing spectacle or contact lenses will be as per vision and daily need.

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Spare pair of glasses for children: – Always advice a spare glass for children because they can lose or break spectacle anytime. Sometimes practitioners make follow-up every 3 months or 6 months for kids. If at 6 months also the spectacle power, not changes then also you can suggest for a spare glass.

Spare reading glass for presbyopic patients: – Progressive glasses are very much helpful for doing the daily living activity after the age of 40 years. Progressive glasses will be a better choice for school teachers, computer users. Additionally, a spare reading glass can be advised for those who are spending more time with books at night. A spare reading glass at less cost can be suggested.

Contact lenses prescription: – Contact lenses business is around 20-30% of total optical business at major cities and metro cities. Contact lenses option should be suggested for all types of young patients, even those who have more than -1.00 D spherical power. Colored contacts can be explained for a party or occasional purposes. Daily disposable contact lenses also can be suggested for the same reason. Females are targeted customers for contact lenses due to cosmetic reason. Daily disposable multifocal contact lenses can be advised for presbyopic patients. Many women don’t want to use reading glass at the office. Multifocal contact lenses are the better choice for them.

Color contact lens availability: – Colored contacts should be available because colored contacts demand is increasing day by day especially in the metropolitan city. If not available then should be arranged because females are like color contact lenses. Power color contact lenses can be suggested for the occasional purpose.

Sunglass or zero power glasses for Contact lens users: – A spare glass always should be suggested to every contact lens user for home use. Additionally, a sunglass or photochromic glass to be suggested for outdoor dust & UV protection. This is smart techniques to sell more sunglasses.

Separate display for female’s spectacles: – Try to display frames on the gender basis. Display pediatric frame separately. Also, the frame should be displayed price wise that means low to high cost. Price wise display will help customers to choose good frame under the budget.  

Explain about the offer: – New offer about the medical frame or sunglass should be explained properly. Always explain why the offer is beneficiary for the patient. The promotional offer means to increase the sales of your business and increase the customers of your business. Your offer or optical sales ideas should be beneficiary for your customer too. 

Problem-based solution: – Always understand the customer problems and depends on that spectacle should be dispensed. So many patients don’t want to use plastic lenses or anti-reflection coating over lenses because they scratch easily. Every problem should look as a new opportunity. Explained them about the advantages of the scratch resistant coating.

Training about the product: – If you are a salesman or optician, then you need to train yourself about lenses, frames, and contact lenses. Every business owner should give well training to their staff and products as well as good sales techniques. Well, trained staff always confident on their work that helps to boost your sales and customer satisfaction. 

I hope above optical sales ideas will help you to sell more frames and contact lenses in future. If someone has more point please add on the comment.

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Krishnendu Mandal

Optometrist, Blogger, Blogging since Jan 2016